{"product_id":"wella-pure-perfection-permanent-hair-color","title":"Wella Pure Perfection Permanent Hair Color","description":"\u003cp\u003eWella Pure Perfection Permanent Hair Color\u003c\/p\u003e\n\u003cp\u003e\u003cb role=\"emphasis\"\u003eNEW PURE PERFECTION\u003c\/b\u003e\u003cbr\u003e\u003cspan\u003eCLINICALLY PROVEN TO REDUCE SIGNS OF DAMAGE\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003ewith Supercharged Metal Purifier\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cb role=\"emphasis\"\u003eWHY YOU'LL LOVE IT\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePermanent hair color with up to\u003cspan\u003e \u003c\/span\u003e\u003cb role=\"emphasis\"\u003e100%\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003egray coverage.\u003c\/li\u003e\n\u003cli\u003eSuper Charged Metal Purifier Technology helps reduce signs of damage and delivers predictable color results.\u003c\/li\u003e\n\u003cli\u003eNeutral-base shade palette creates pure, true-to-tone color results with natural-looking dimension.\u003c\/li\u003e\n\u003cli\u003eClinically proven to leave hair looking\u003cspan\u003e \u003c\/span\u003e\u003cb role=\"emphasis\"\u003e+55%\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eshinier,\u003cspan\u003e \u003c\/span\u003e\u003cb role=\"emphasis\"\u003e+45%\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003esmoother, and\u003cspan\u003e \u003c\/span\u003e\u003cb role=\"emphasis\"\u003e+42%\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003emore nourished.*\u003c\/li\u003e\n\u003cli\u003e\n\u003cb role=\"emphasis\"\u003e0%\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eammonia, fragrance, mineral oil, silicones, or PPD\/PTD.**\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003cb role=\"emphasis\"\u003eWHY IT MATTERS FOR YOUR BUSINESS\u003c\/b\u003e\u003cbr\u003e\u003cspan\u003eWith a growing demand for gentle solutions and proven performance, Pure Perfection is the perfect choice for many different clients:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIngredient-conscious clients seeking a more mindful color experience.\u003c\/li\u003e\n\u003cli\u003eGuests who prefer an ammonia-free service with no strong color odor.\u003c\/li\u003e\n\u003cli\u003eClients looking for a comfortable scalp experience.\u003c\/li\u003e\n\u003cli\u003eGray coverage clients who want natural-looking, dimensional results without sacrificing performance.\u003c\/li\u003e\n\u003cli\u003eStylists seeking pure tonal deposit and reliable, predictable color outcomes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan\u003e*Based on an expert panel clinical study versus untreated hair.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e**Do not use if the client has a known PPD\/PTD allergy, as a severe allergic reaction may still occur.\u003c\/span\u003e\u003c\/p\u003e","brand":"WELLA","offers":[{"title":"Default Title","offer_id":52385546010914,"sku":null,"price":25.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0726\/4865\/5138\/files\/WellaPurePerfectionPermanentHairColor.jpg?v=1787682665","url":"https:\/\/www.canadabeautysupply.ca\/products\/wella-pure-perfection-permanent-hair-color","provider":"Canada Beauty Supply","version":"1.0","type":"link"}