{"product_id":"en-love-moisture-crush-shampoo-12oz","title":"EN LOVE Moisture Crush Shampoo (12oz)","description":"\u003cp\u003eEN LOVE Moisture Crush Shampoo (12oz) Start your wash day with a massive \"crush\" of hydration. EN LOVE Moisture Crush Shampoo is a salon-quality, sulfate-free cleanser designed to lift away impurities and product buildup without ever stripping your curls of their essential natural oils. Formulated with a moisture-binding blend of Hyaluronic Acid and Aloe Vera , this 12oz shampoo provides a rich, creamy lather that leaves hair feeling refreshed, soft, and prepared for deep conditioning. It’s the perfect first step for anyone battling chronic dryness or frizz. Key Benefits Non-Stripping Cleansing: Effectively removes dirt, oil, and old styling products while keeping your hair’s natural moisture barrier intact. Hyaluronic Acid Infusion: Acts as a moisture magnet, helping your strands retain water for up to 72 hours of softness. Soothes \u0026amp; Hydrates: Pure Aloe Vera calms the scalp and provides an immediate surge of hydration to thirsty hair follicles. Anti-Frizz Foundation: Smooths the hair cuticle during the wash process, making it easier to manage and style later. Color-Safe Formula: Gentle enough for daily use on natural, color-treated, or chemically processed curls and coils. Clean \u0026amp; Conscious: Free from harsh sulfates, parabens, and mineral oils—keeping your hair care routine pure and effective. How to Use 1. Saturate: Thoroughly wet your hair with warm water to help open the cuticles. 2. Lather: Apply a generous amount of shampoo to your palms and massage into the scalp, working the lather down to the ends of the hair. 3. Scalp Care: Use your fingertips to gently stimulate the scalp and lift away debris. For heavy buildup from gels or waxes, a second wash is recommended. 4. Rinse: Rinse thoroughly with warm water until all soap is removed. 5. The \"Crush\" Regimen: For best results, follow immediately with the EN LOVE Moisture Crush Leave-In Conditioner or the Moisture Crush Mask. Product Specifications Brand: én Love Collection: Moisture Crush Size: 12oz \/ 355ml Key Ingredients: Hyaluronic Acid, Aloe Vera, Vitamin B5 Hair Type: Ideal for Dry, Thirsty Curls (Types 3A to 4C) Safety Warning Caution: For external use only. Avoid contact with eyes; if contact occurs, rinse immediately with clean water. If scalp irritation or an allergic reaction occurs, discontinue use and consult a physician. Keep out of reach of children. Store in a cool, dry place.\u003c\/p\u003e","brand":"en Love","offers":[{"title":"Default Title","offer_id":52328185528610,"sku":null,"price":25.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0726\/4865\/5138\/files\/0ac96088-976e-4a6a-ad12-b859e978bb82.jpg?v=1786923971","url":"https:\/\/www.canadabeautysupply.ca\/products\/en-love-moisture-crush-shampoo-12oz","provider":"Canada Beauty Supply","version":"1.0","type":"link"}